Last edited by Vogami
Wednesday, July 22, 2020 | History

6 edition of Cases in marketing management found in the catalog.

Cases in marketing management

issues for the 1990s

by Charles L. Hinkle

  • 318 Want to read
  • 27 Currently reading

Published by Prentice Hall in Englewood Cliffs, N.J .
Written in English

    Subjects:
  • Marketing -- Management -- Case studies

  • Edition Notes

    Includes bibliographical references.

    StatementCharles L. Hinkle, Wesley J. Johnston, Esther F. Lanigan.
    GenreCase studies.
    ContributionsJohnston, Wesley J., Lanigan, Esther F., 1947-
    Classifications
    LC ClassificationsHF5415.13 .H57 1992
    The Physical Object
    Paginationxvii, 650 p. :
    Number of Pages650
    ID Numbers
    Open LibraryOL1552617M
    ISBN 100131163515
    LC Control Number91032550

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    Marketing Mini-Cases. A table of synopses is here. = Link to Case Study = Link to Teaching Notes. 1. Affirmative Action vs. Client Wishes (Advertising and marketing management) 2. Inside Information (Bidding process irregularities) 3. Marketing Strategy: Planning – Designing the Blueprint for the Future, Characteristics of a Good Marketing Plan, Importance of Marketing Planning, Strategic Corporate Planning by Top Management, Vision by Top Management, Assigning Resources to each Strategic Business Unit, Applications of Portfolio Models.

    Management: Theory and Practice, and Cases Richard L. Nolan Abstract This working paper reports on a major Harvard Business School project designed to enhance . Top 40 Most Popular Case Studies of asset management, and sustainability. The cases also draw on Yale’s continued emphasis on corporate governance, ethics, and the role of business in state and society. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where.


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Cases in marketing management by Charles L. Hinkle Download PDF EPUB FB2

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Book Description Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.

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Key Features. Jul 01,  · As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of.

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This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas.

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