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Monday, July 13, 2020 | History

1 edition of Update, National Youth Anti-Drug Media Campaign, Fall 1999 found in the catalog.

Update, National Youth Anti-Drug Media Campaign, Fall 1999

Update, National Youth Anti-Drug Media Campaign, Fall 1999

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Published by s.n. in [S.l .
Written in English


Edition Notes

ContributionsUnited States. Office of National Drug Control Policy
ID Numbers
Open LibraryOL22393104M

found: Update, National youth anti-drug media campaign [CF] Apr.-May , accessed 11/9/ title screen (White House Office of National Drug Control Policy) found: Principios basados en evidencias científicas para la prevención del consumo de sustancias, ?. H.R. the Office of National Drug Control Policy Reauthorization Act of hearing before the Committee on Government Reform, House of Representatives, One Hundred Eighth Congress, first session, on H.R. to reauthorize the Office of National Drug Contrtol Policy, by United States (Book).

was created by the National Youth Anti-Drug Media Campaign to equip parents and other adult caregivers with the tools they need to raise drug-free kids. Working with the nation's leading experts in the fields of parenting and substance abuse prevention, serves as a drug prevention information center, and a.   Former deputy director of the White House national youth anti-drug media campaign, John S. Hale (MJour’76) is chief communications officer of the Veterans Health McLean, Va., resident oversees communications and marketing for the nation’s largest health care system, with more than hospitals and clinics nationwide.

The National Youth Anti-Drug Media Campaign aims not only to reduce drug use by teens and preteens, but also to arm parents with knowledge about specific parenting practices known to reduce the risk of teen drug use. Among the documented successes of the campaign to date was a small, but direct effect on some parenting practices, including. On June 1, , the White House Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign hosted 15 experts in the fields of media literacy, substance abuse prevention and adolescent development at a one-day Media Literacy Summit in Washington, D.C.


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Update, National Youth Anti-Drug Media Campaign, Fall 1999 Download PDF EPUB FB2

The National Youth Anti-Drug Media Campaign is a current domestic government propaganda campaign in the United States conducted by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of National Youth Anti-Drug Media Campaign and preventing drug abuse.

We wish to correct misunderstandings about the National Youth Anti-Drug Media Campaign, sponsored by the Office of National Drug Control Policy, that might result from reading the article by Fishbein et al.

in the February issue of the Journal.1 The article is critical of some televised antidrug advertisements National Youth Anti-Drug Media Campaign from throughwhile acknowledging evidence for the. Between andthe US Congress appropriated nearly $ 1 billion for the National Youth Anti-Drug Media Campaign.

The campaign had 3 goals: educating and enabling America's youths to reject illegal drugs; preventing youths from initiating use of drugs, especially marijuana and inhalants; and convincing occasional drug users to stop.

1 The campaign, which evolved from advertising efforts. The National Youth Anti-Drug Media Campaign (the Campaign) is part of an effort by the Office of National Drug Control Policy to combat illegal drug use among America's youth by means of an advertising and social marketing program focusing on the dangers of drug use (Hornik et al., b).Prevention of marijuana use has been a particular objective of the Campaign from its Cited by:   Between andCongress appropriated over $ billion to the Office of National Drug Control Policy (ONDCP) for the National Youth Anti-Drug Media Campaign.

The campaign aimed to prevent the initiation of or curtail the use of drugs among the nation's youth. InWestat, Inc., completed a multiyear national evaluation of the campaign. GAO has been mandated. The National Youth Anti-Drug Media Campaign, originally established by the National Narcotics Leadership Act ofbut now conducted by the Office of National Drug Control Policy under the Drug-Free Media Campaign Act ofis a domestic propaganda campaign designed to "influence the attitudes of the public and the news media with respect.

Evaluation of the National Youth Anti-Drug Media Campaign: Fourth Semi-Annual Report of Findings Authors: Robert Hornik,1 David Maklan,2 Diane Cadell,2 Amalia Prado,1 Carlin Barmada,1 Lela Jacobsohn,1 Robert Orwin,2 Sanjeev Sridharan,2 Paul Zador,2 Brian Southwell,1 Elaine Zanutto,1 Robert Baskin,2 Adam Chu,2 Carol Morin,2 Kristie Taylor,2 Diane Steele,2 1 Annenberg School for.

National Youth Anti-Drug Media Campaign: Campaign Exposure and Baseline Measurement of Correlates of Illicit Drug Use From November Through May Delivered to: National Institute on Drug Abuse, National Institutes of Health By: Westat Research Boulevard Rockville, MD Annenberg School for Communication.

Bachman,).Thus,the National Youth Anti-Drug Media Campaign seeks to alter these demand-related factors. Campaign efforts should primarily target illicit drugs of first use. The goal of the National Youth Anti-Drug Media Campaign is to prevent drug use before it starts and encourage occasional users to discontinue use.

The research on anti-drug messaging is mixed. Much of what we know comes from evaluations of the National Youth Anti-Drug Media Campaign, a now-defunct billion-dollar media blitz created by an act.

Investing in our nation's youth: National Youth Anti-Drug Media Campaign: phase II (final report). Office of National Drug Control Policy: For sale by the U.S. G.P.O., Supt. of Docs., [] Edition/Format: Print book: National government publication: EnglishView all editions and National Youth Anti-Drug Media Campaign: phase II.

Helping adults to help kids with information about the dangers of substance abuse. Teaching kids how substance abuse devastates communities and supports terrorism and oppression around the globe.

Office of National Drug Control Policy. Evaluation of the National Youth Anti-Drug Media Campaign: historical trends in drug use and design of the phase III evaluation / prepared by Westat, Annenberg School for Communication, University of Pennsylvania, National Development and Research Institute, Inc.

; authors, Robert Hornik. National Youth Anti-Drug Media Campaign Progress Report March Page iii referred to as the “upfront” market. Purchasing in the “upfront” allows advertisers such as ONDCP to obtain advertising time and space at discounted rates – typically much lower than what would be available later in the year.

The National Institute of Drug Abuse (NIDA) funded an evaluation that looked exclusively at the impact of the federal National Youth Anti-Drug Media Campaign from to The final evaluation reported that: Some 72 percent of parents and 77 percent of youth recalled exposure to campaign anti-drug messages.

AT NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN EVENT Presidential Hall A.M. EDT THE PRESIDENT: Thank you so much. Andy, you might consider politics when you get out of skateboarding. (Laughter.) You have to fall down a lot.

It's about as dangerous. And we could use you. I thought he did a terrific job. Let's give him another hand.

Thank you. Evaluation of the National Youth Anti-Drug Media Campaign: Fifth Semi-Annual Report of Findings Authors: Robert Hornik,1 David Maklan, 2 Diane Cadell,2 Carlin Henry Barmada,1 Lela Jacobsohn,1 Amalia Prado,1 Anca Romantan,1 Robert Orwin,2 Sanjeev Sridharan,2 Elaine Zanutto,1 Robert Baskin,2 Adam Chu,2 Carol Morin,2 Kristie Taylor,2 Diane Steele,2 1 Annenberg School for Communication.

The National Youth Anti-Drug Media Campaign was funded by the Congress to reduce and prevent from September through June For the youth component of A brief update and.

Witnesses testified about the White House Office of National Drug Control Policy’s Anti-Drug Media Campaign, and efforts by the entertainment industry to promote an anti-drug message.

Part of the federal government's 4-year-old National Youth Anti-Drug Media Campaign aimed at curbing youth drug use, the second ad spot is as eye-catching cool as an MTV video.

National Youth Anti-Drug Media Campaign Editor’s Note: As part of its war on drugs, the U.S. government spent nearly $1 billion between and for the National Youth Anti-Drug Media Campaign. The campaign had three goals: educating children and teenagers (ages 9 to18) on how to reject illegal drugs, preventing them from starting drug.EFFECTS OF THE NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN applies it explicitly to data collected for the evaluation ofthe National Youth Anti Drug Media Campaign.

That evaluation (Hornik et al. ) concluded that the campaign, which cost. We wish to correct misunderstandings about the National Youth Anti-Drug Media Campaign, sponsored by the Office of National Drug Control Policy, that might result from reading the article by Fishbein et al.

in the February issue of the Journal. 1 The article is critical of some televised antidrug advertisements broadcast from throughwhile acknowledging evidence .